Zero to One

Familiar Doesn’t Mean Safe - Why Starting a Business with What You Already Know Is Often the Most Dangerous Path
Familiar Doesn’t Mean Safe - Why Starting a Business with What You Already Know Is Often the Most Dangerous Path
Most founders do not start a business from an idea; they start from something familiar—a product they have sold, an industry they know, or a skill they trust. This familiarity... Read more...
How to Choose the Right Product for a Startup
How to Choose the Right Product for a Startup
Choosing the right product is not a creative exercise—it is a capital allocation decision. Many startups fail not because of poor execution, but because the product they chose carried structural... Read more...